Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists Case Study: Incoming Cultural Tour Guides in Tehran

Mehdi Karobi; zeinab amiri

Volume 13, Issue 41 , June 2018, , Pages 41-55

https://doi.org/10.22054/tms.2018.8052.1201

Abstract
  Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. ...  Read More